Resources Library by ANA

Fasten your seat belts, we are going on a digital ride

The growth of cross-disciplinary practices will aid the convergence of consumer research and market research impacted by the trends all being pushed forward by networking. As decision-making gets pushed down and out into critical regions/businesses,...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Randall G. Emond

Company: Philips International

September 1, 2000

Cultural adaptation and differences from a South African perspective

This paper describes and explains ethnic diversity within South Africa, and how this translates in terms of cultural adaptation, differences and change pre and post apartheid, and potentially in the future. The hypothesis presented is that ethnicity...

Catalogue: Ethnic Marketing 2000

Authors: Debi Fletcher, Tessa Pintusewitz

July 1, 2000

The heart of the target

This paper's main argument is that 'ethnic' and other forms of specific target marketing offer an opportunity for marketing efforts to be precise, relevant and coherent to suit various consumer search behavior patterns. Personal care products address...

Catalogue: Ethnic Marketing 2000

Authors: Thinus de Wet, Nick Millett, Olwen H. Wolfe

July 1, 2000

From multi-country concept testing/optimization to corporate database and beyond

This paper provides a case history for multi-country conjoint measurement. The project began as an exercise to understand the features and communications of a food product across many countries, but turned into an organizing principle to understand...

Catalogue: ESOMAR Global Cross-Industry Forum 2003

Authors: Jeffrey Ewald, Howard R. Moskowitz, Johannes Hartmann

Companies: Unilever, Moskowitz Jacobs Inc.

January 1, 2000

Ask a cyberquestion!

This paper examines the development of the Internet as its relates to marketing and the role of online customer research. It looks at the changing relationship between marketer and customers, the impact of virtual communities, the development of...

Catalogue: New Monograph Series Vol.8: International Marketing Research

Author: David Pring

September 1, 1999

Consuming values

The paper focuses on the shifting relationship between consumers and objects of consumption. It suggests that postmodern consumption in which experiential consumption is foregrounded forces us to rethink boundaries between researchers clients and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Author: Rita Denny

September 1, 1999

Consumer coping behavior during hard times

This paper reviews two consumer coping studies conducted during the Asian economic crisis of the early 1990s and the present Asian economic crisis at the end of the 1990s. Drawing on the analysis detailed in this report conclusions and...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges

Author: Eduardo L. Roberto

June 15, 1998

Marketing across frontiers

From incorporation in 1971 until today Novaction has reported over 4000 studies based on marketing models. These projects have been conducted across the 5 continents in 55 countries. In Japan alone over 1200 projects have been reported. Over 250...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Authors: Jacques Blanchard, Oscar Schneersohn, H. Hayashi

June 15, 1998

Brand choice modelling

The inspiration for this monograph is the belief that consumer choice modelling is the core discipline of consumer marketing research. The simple need of our industry is to be able to predict and to explain the choices that consumers make. The focus...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Author: Ian D. Greig

June 15, 1998